My arch-nemesis Jeff “Woody” Fife & his morning crew of misanthropes have been fired by Live 105 in San Francisco. We all remember what douche bags Woody & his crew were to me (mostly Ravey) as I was just starting & quickly ending in the radio business. Woody, Tony & his pet rock Ravey were morning show hosts in the Bay area who’s ratings were semi-respectable.
Why were they fired you may ask? Allegedly, it was because they played a 30 second clip of the just released Green Day album. So while for any normal DJ it shouldn’t have been a terminable offense, it’s obvious that the genius’s over at CBS were just looking for a reason to get rid of Jeffrey & his crew.
All that said, as much as I disliked them, Ravey mostly, the move is just another example of ultra-sensitive Program Director Dave Numme, who for years has tried with much success to run Live 105 into the ground, having no idea what he’s doing. Remember this is a guy who in 1998 was basically called by the New York Times a corporate sellout for being involved in what was very reminiscent of 50s DJ Alan Freed’s Payola scandal.
Woody has a wife that is pregnant (7 months) & to be fired like that, while karmic in it’s significance, is still Bush League & another poor decision in the annals of recent CBS Radio history. See: David Lee Roth, Opie & Anthony & now Woody. It’s to be expected by Numb. I mean this is a guy who’s favorite album of 2006 was Jack Johnson’s Curious George Soundtrack. For the record here’s hoping Woody lands on his feet & Ravey lands in the gutter where she belongs. Nobody cares about Tony.